Lone Design Club was founded in May 2018 as the result of emerging international fashion + lifestyle brands uniting with like-minded businesses in rising up, taking control and shaping the future of retail.
It started by creating short term concept stores appearing for 1-2 weeks at a time, allowing designers an intimate outlet to tell their story and the audience a chance to interact with topics ranging from sustainable fashion to individual empowerment and entrepreneurship.
Lone design club rented stokey popup as one of their avenues for story telling fashion.